About Us

The Founders of Cultivar Produce met as classmates in the Rice University Executive MBA program and have been actively developing new business ventures together ever since. Cultivar Produce was developed to provide Farmers with superior market opportunities and to increase competition in the fresh produce marketing industry.

Our direct experience with other produce marketers led us to realize how underserved the Farmers are and it inspired us to change the industry. With an exceptional Team, strong values, fair dealings and our technology, Cultivar Produce is changing the status quo.

With a combined 50 years experience in farming, sourcing, and selling fresh produce, our Team has the blend of expertise required to be an ideal partner for our Customers. The Founders also bring decades of experience in leading large organizations with complex operations, providing us with unique capabilities to lead the success of the company.