The fresh produce marketing industry has fallen behind in the quality of service provided and in the use of business technology. This impacts our Customer's ability to be successful.
In our vision for the industry, we believe that marketing companies should modernize the industry enabling:
Most Produce Marketing companies fail to realize that the Farmer is their customer. In contrast, our Farmers are a priority for us. Many marketing companies have competing interests by growing their own produce and then supplementing sales by sourcing from other farms. This is an obvious conflict of interest.
Our commitment to our Farmers is to find the best price possible and to be fair and consistent in all our dealings. Our Farmers worked hard to grow their amazing produce and deserve the best market possible.
Our Team has extensive experience in the industry, with longstanding business relationships on the supply and demand side that are critical to pinpointing the optimal market for top quality fresh produce. Every successful business starts with an exceptional and collaborative team.
Our business is built upon relationships and trust, formed over time, by demonstrating our commitment to transparency and to do what we say we will do.
Customers are fed up with the lack of communication provided by other produce marketing companies. Our Team is available at all times and the tools we are building will allow our Customers to have instant access to the status of their accounts, contracts, products, and payments.
Continuous insight into business performance has become a mainstay for any business today. Cultivar is modernizing the industry by building tools for its Customers to provide that capability, delivering an advantage over the competition.